The crow’s next is the most important part of a ship. It helps sailors see the horizon while keeping an eye on everything below. Sometimes you’re so close to your business, it’s difficult to see things clearly. We’ll find your crow’s nest.
We were taught that we have 2 ears and 1 mouth so we can listen twice as much as we talk. Our process begins with our patented 20 Questions. They engage the left and right portions of your brain and ensure our designs have your goals in mind. They focus on:
Is your brand completely new or have you been around for years? Your past can help determine your future.
Where do you want to go? How quickly do you want to get there? What is our time table?
What do you we want to say? Is it concise and understandable in a quick burst?
The way you convey your message is just as important as the message itself. It needs to be sincere and reflect your attitude.
Competition drives business. How does it drive yours? We want to know what you love and hate about your competitors.
Do you sit where you want to within your market? If not, you need to bring them to you or shift your focus to accommodate them.
We take everything you’ve told us and craft our plan of attack.
DILIBERATION + ANALYSIS
Through our 20 Questions, everything is created with purpose. The 20 Questions drive your design. It’s not art for art’s sake, it’s solutions custom crafted for you, by your answers.
This is were the rubber meets the road and plans become reality.
DESIGNING WITH PURPOSE
We believe there should be a thought process and reasoning for every portion of your project, every color used, every image, every word. But we also make sure your brand is sincere.
There is nothing worse than a brand that doesn’t connect with its audience or a plan that makes sense at the top but doesn’t work when your employees interacting with your clients. There must be cohesiveness.