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Process
Those five dots in our logo aren’t just for show. They represent the five steps in our design process. If you’re a fan of reading, below is a mighty fine explanation of what we do. If you hire V as in Victor, you’ll experience it first hand. We’ll let you know when we get to each step. However, if you’re not a big fan of reading, you may not have gotten this far and may be a little confused when we call them out.
Step One
We know that when you’re so close to your business, it’s often difficult to pull back and see things from that 30,000 foot view. No matter how long you look, you have trouble seeing the sailboat in the autostereogram.

That’s where we come in. We apply our 20 Questions to your situation and ask them as a total outsider to organize your thoughts, wants and needs.

Step Four
Once the framework thinking is in place and our road map has been approved, we start turning mouse clicks into designs.

We are designers who believe there should be a thought process and reasoning for every portion of your project, every color used, every image, every word. We don’t just throw ideas against the wall to see which one sticks. We painstakingly lament over color swatches, verbage and imagery (some call it obsessive, we call it passion) to make sure we’re right on the mark.

Step Two
This is the point where we sit down and figure out the best solution to your project. We shake out everything we’ve learned from and about you and we start building our puzzle.

Sometimes we start from the logical edges and corners and work in, sometimes we start with the image in the middle and work outward. Depending on our client, sometimes we go all Picasso and create something completely outside the box.

Step Five
We think this is the most exciting part. It’s where the rubber meets the road, as they say. The credits roll and we get to see the audience reaction.

This is the place were you see your ad in print, you get to hold your business cards in hand, you get watch customers walk in and become part of your brand's story. And it’s also the time we get to open up a bottle of bubbly (or the beverage of your choice) and celebrate a job well done.

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Step Three
Next we’ll sit down, show you where our road map has taken us and how we got there.

Once you understand where we’re going, you’ll start to get that feeling you used to get when you were a kid the day before you’d leave for vacation, all excited and barely able to sleep because you knew early the next morning you’d be tucked in the back of the car next to the sleeping bags and cooler full of pre-packed sandwiches, juice boxes and cookies, sitting on your knees to see out the window on your way to happiness.