With over 12 years in the industry, Matt has worked with Church’s Chicken, U. S. Steel, Buffalo Wild Wings, Horseshoe Casino, White Hen Pantry, Better Boys Foundation, The American Cancer Society, Ultra Foods, Purdue University, T.J. Maloney’s and The Radisson to namedrop a few.
Matt has an extensive background working with non-profits on both the local and regional level as well as retail, both online and brick and mortar.
When not obsessing over his designs, you’ll find him strumming his acoustic guitar, creating a logo or designing sound for the latest local theatre production, curled up on the couch with his wife KeriAnne falling in love with the latest show that Fox is sure to cancel and in a certain weekend in July, promoting his love of all things Eastern European.
AFFILIATIONS
March of Dimes, Northwest Division - Board Chair
Porter County Museum of History - Board of Trustees
United Way Regional Volunteer Center Advisory Council |
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A veteran marketing executive, Matt has extensive experience on identifying hidden profit opportunities, development, and implementation of successful, cost-effective online and offline marketing strategies aimed at maximizing investment for businesses of all sizes.
Most recently Matt has worked on email and social lead generation programs for companies such as Castrol, Lands' End, Travelocity, and Intercontinental Hotels Group.
In a prior life, Matt worked as the Strategy Director for StrongMail Systems, Director of Internet Business Development for SEHD, Inc., and Director of Marketing for publishers Advanstar Communications and Adams Business Media.
When not spending time with his wife Heather and two kids, he enjoys leading a team of students from Purdue University Calumet, to present their yearly campaign in the National Student Advertising Competition.
AFFILIATIONS
March of Dimes, Northwest Division - Board of Directors |
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Business Strategy
- » Target market identification
- » Competitor analysis
- » Marketing strategy/plans
- » Business plans
Creative Design
- » Brochures
- » Ad campaigns
- » Direct marketing
- » Newsletters/magazines
- » Annual reports
- » Billboards/signage
Corporate Identity
- » Logo design
- » Business cards
- » Stationery
Web Development
- » Website design
- » Microsites
- » Search engine optimization (SEO)
Lead Generation
- » Email marketing
- » Social programs & integration
- » Search engine marketing (SEM)
- » Campaign management
- » Campaign reporting
- » Webinars
Public Relations
- » Press releases
- » Article submission
- » Event coordination
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